The Old Southwest Is Dead—Here’s What’s Replacing It

For years, Southwest Airlines was the quirky, lovable airline that broke the mold—free bags, no change fees, and open seating. But in 2025, everything is changing. In this week’s alert, we dive into the 5 major shifts transforming Southwest from fan-favorite to just another “me too” airline chasing Wall Street approval.

🧳 From ditching its iconic "bags fly free" policy to embracing Basic Economy fares and assigned seating, Southwest is starting to look and feel like every other airline. Is this a smart evolution—or the end of what made it special?

Big changes to the Rapid Rewards program

Whether you’re a loyal flyer or just planning your next trip, you won’t want to miss this deep dive into how Southwest is reinventing itself—and what it means for travelers like you.

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